Your Brand
Branding is more than just a logo – it is the sum of your entire customer experience and is the way that your customers perceive you. A strong brand doesn’t just happen –it requires a clear plan.
A strong brand makes it easy for customers to recognise you and people like to do business with brands that are familiar to them. Keep your branding consistent and build equity in it.
A strong brand can make you stand out in a sea of competition.
A strong brand tells customers about who you are. People love talking about brands they like. People learn to know what to expect from a strong consistent brand and become emotionally attached, building brand loyalty.
We can provide solutions to assist those brands which need to be refreshed, those that need a full brand strategy, or those brands that need to be developed from scratch.
Positioning & brand identity
Positioning strategy
Stand out from the crowd with a strong brand
Developing a product positioning strategy is an essential element of any marketing strategy. But what is it? It is a statement or set of statements specifically used to create an image in the mind of your customers. It is how you want them to visualise your product in relation to the market and competition.
Positioning is arguably the most critical element of company strategy. Before you can win business with customers they need to know what problem you can help them solve. You can either explain this to them directly, or rely on them to figure it out on their own. An effective positioning strategy (for your product or service) will help to ensure consistent and effective messaging to your target market.
Launch plans
A launch strategy is critical
New product or service about to be launched? We provide solutions ensuring you have a strategic, customer focused launch plan – with creative and interesting ways to generate the buzz you need.
Advertising
Build your Brand
A good marketing strategy involves assessing a wide variety of advertising channels, ensuring that each channel chosen has a clear reason to be included in your advertising mix.
We can help you decide the best advertising channels to use. We can then design creative adverts to properly reflect your brand message and positioning statement. A clear and concise activity plan summarises all of your advertising activity – making it quick and easy to implement and manage your advertising plan.
Just because online advertising has taken off in recent years, does not negate the need to consider traditional print advertising in your advertising mix. Many people over 60 don’t use the internet – so if you are only talking to your customers online, you are missing out on a large section of the market. Newspapers, magazines and trade publications are all options to consider. We can offer solutions, delivering the following services:
- Copywriting for a clear message – position your brand in your customers’ minds
- Image selection and optimisation
- Graphic design
- Print ready file formats
- Media buying & negotiation
Corporate identity
package
Do your business cards look dated and tired? Letterheads make your cringe? Let us design a package with an updated and refreshed look – working with your current logo. Or maybe your logo and branding needs an overhaul? We can help with this too.
Brand identity
guidelines
A simple document for your staff to follow – outlining colour specifications and the dos and don’ts of using your logo. A guide on how to retain and build brand integrity
Logo file types
Confused as to what file types you need for what? Not sure what the difference is between a .jpeg and a .png? Don’t stress, we can sort it for you quickly. We can amend and provide any number of file formats for you and advise what file type is best for each use.
Marketing collateral (all the brochures, signs, banners and adverts)
Brochure design
Savii design is an art
We can assist with brochure design, including the copywriting – ensuring the messages you send are aimed directly at your target market. We can source images and optimise them to suit, or arrange for professional photography.
Banners, posters, flyers
Catchy communications
Design, copywriting and communicating your value proposition – we can help from start to finish. We ensure we ‘speak’ directly to your market segments, ensuring a solid return on your investment.
Copywriting & content
Good content is critical – whether it be for your brochure, website, social media posts or blog.
Are your messages clear? Are you sending the right messages? Are your messages in line with your overall marketing strategy? A poorly written post, editorial, brochure or advert can do more harm than good, so don’t risk it.
We are experienced copywriters and are hugely successful at getting free editorial coverage in a variety of publications and newspapers. We can provide content applicable to a number of channels such as web, blogs and editorials, which are full of keywords and relevant to your customers. So let us provide solutions to your copywriting dilemmas.
Online marketing plans
Your website is the trunk of your online strategy
An online marketing plan is so much more than a social media marketing plan. While social media will be a component of any online marketing plan it’s important to understand that the online world is so much larger. At the core of any solid online plan is a fantastic website. Think of your website as your own real estate – everything else is a road leading back to it.
Your online plan will ensure all channels are working together to achieve your objectives – your website, your blog and your social media accounts. Online marketing isn’t all about social media. A plan helps decide which online channels will be key players and which are secondary ones. It considers what type of content each channel needs to reach your customers.
We can develop your content calendar to ensure you get the right messages to the right people at the right time.
Social media marketing
Social Media is an integral part of marketing today, with 79% of all Australians accessing the internet daily. You don’t have to be a rocket scientist to realise that those businesses doing social media marketing well have a huge advantage over the majority of their competitors.
A social media presence remains paramount for businesses and marketers, whilst blogs and reviews continue to influence buying decisions, with over half of social media users (55%) reading reviews before making buying decisions. 33% of all businesses have a social media presence compared with 68% of consumers which means more than twice as many consumers appear to be engaged with social media than businesses. A large percentage of businesses using social media still lack knowledge and direction about how to use it and its effectiveness for the business, with only 16% of SMEs and 29% of large businesses measuring their return on investment in social media.
A stunning 80% of SMEs and 37% of large businesses have not developed a strategic plan for their social media! Effectively they are flying blind, without a strategy or plan.
Social media activity is now included as a ranking factor in search engine optimisation, so a well-planned social media strategy will help you to rank higher on search engines. You want to be on page one of that Google search, right?
It’s important to do social media right.
Our solutions to enable you to maximise your returns from social media include:
- Social media strategy
- Social media channel plans
- Social media design & branding for different platforms
- Branded content
- Social media management
Don’t be scared by online and social media marketing – we are here to help. Plus, we can provide you with the tools and training needed to ensure that you can manage it going forward.
Reference: https://www.sensis.com.au/assets/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
Blogging
Communicate with your customers
Every business that has a message to tell should have a blog.
Blogging is a way to regularly communicate with your customers and potential customers in a way that is generous (share information that is relevant to your customers and help them solve their problems) and helps them to understand your offerings, your brand and ultimately your positioning statement – why you can help them.
Blogging connects you with your customers, builds credibility in your industry or field and, as an added benefit, helps with your SEO – meaning more traffic to your website! It is a key component to a good online strategy.
However, blogging is a bit of an art. You need to be clear on who your market is and how to engage with them. Generous sharing and communication leads to trust, connections and ultimately, sales.
Need help getting stated on your blogging journey? Want to include it in your online strategic plan, but don’t have the time or experience to get started? We can provide a solution to suit.
Email database marketing & management
Email marketing has a ROI of approximately 4300%! It helps drive customers back to your website, updating them on new products or services, improving aftersales service or advising them of upcoming sales. The ability to schedule your communications in advance ensures that you send relevant communications at appropriate times. Newsletter distribution is one of the most popular uses of an email marketing program.
The costs of employing a database marketing system are minimal and the ability to measure your efforts mean less outlay and improved results. The ability to target different groups within your database are also endless.
Of those companies using email marketing, 45% have no clear strategy for managing the frequency of email communications. Lionbridge, 2014.
We can help you set up your email database, which you can then manage internally.
Website development & content
“You may as well be dead if you show up on page 2 of a google search” Tim Martin, Net101
A website is the cornerstone of your online strategy. It is yours and all roads should lead back to it. A website doesn’t just tell people about your business.
It can help you to learn more about your customers. Using free reporting tools such as Google analytics, you can learn how people are finding you, what pages they spend time on and where they come from. A website is open 24/7, providing information to customers even when your brick and mortar store is closed – let your customers source information when it suits them. A professional website builds your brand integrity, serves as your social media and blog hub and makes it easy for customers to find what they are looking for.
We can help you develop a mobile responsive site to properly reflect your brand and help drive business to your door. From the copywriting, image sourcing, to the design, we are here to help.
In addition to helping you develop websites, we can provide solutions in 2 ways:
1 Review your site and make recommendations as to how we can optimise it
2 Set up monthly reporting to monitor the results
The Review:
Reporting:
We know what to report on, do you?