Social media marketing
Social Media is an integral part of marketing today, with 79% of all Australians accessing the internet daily. You don’t have to be a rocket scientist to realise that those businesses doing social media marketing well have a huge advantage over the majority of their competitors.
A social media presence remains paramount for businesses and marketers, whilst blogs and reviews continue to influence buying decisions, with over half of social media users (55%) reading reviews before making buying decisions. 33% of all businesses have a social media presence compared with 68% of consumers which means more than twice as many consumers appear to be engaged with social media than businesses. A large percentage of businesses using social media still lack knowledge and direction about how to use it and its effectiveness for the business, with only 16% of SMEs and 29% of large businesses measuring their return on investment in social media.
A stunning 80% of SMEs and 37% of large businesses have not developed a strategic plan for their social media! Effectively they are flying blind, without a strategy or plan.
Social media activity is now included as a ranking factor in search engine optimisation, so a well-planned social media strategy will help you to rank higher on search engines. You want to be on page one of that Google search, right?
It’s important to do social media right.
Our solutions to enable you to maximise your returns from social media include:
- Social media strategy
- Social media channel plans
- Social media design & branding for different platforms
- Branded content
- Social media management
Don’t be scared by online and social media marketing – we are here to help. Plus, we can provide you with the tools and training needed to ensure that you can manage it going forward.