Your Business

Strategy is choosing what not to do

“Strategy is choosing what not to do” Michael Porter

Strategic business plans

Strategic business plans are critical and act as a road map to ensure you don’t get lost on the way to achieving your objectives. We help you develop real objectives that are achievable and measurable with clear and smart action plans to get you where you want to be.

When we consider strategic planning – whether for the whole business or with a marketing focus – we take the following approach:

We analyse where you are currently and where you want to be. We then set appropriate strategies in place to achieve your objectives. Implementation can be done by us, in conjunction with us or by yourself – it’s up to you. We ensure we measure and fine-tune the plan. It is a cycle of continual improvement – small and big steps to ensure you are the best you can be.

“By failing to prepare, you are preparing to fail” Benjamin Franklin

We also deliver on all the other aspects of a strategic business plan and keep you focused on the key objectives you set for your business and the action plans that are needed to make the objectives a reality. We can review your current plan and suggest improvements or develop a plan for you from scratch.

As Winston Churchill said, “He who fails to plan is planning to fail.”

Strategic marketing plans

A clear strategic marketing plan is the cornerstone of any strategic business plan – ensuring you are offering the right value to the right market segments is critical to ensuring your product or service will succeed – the business plan should be driven by the strategic marketing plan.

We look at your business in depth and go further than just looking at your brand, target markets and marketing objectives – we determine how you can achieve a sustainable competitive advantage.  How will you compete – on cost or differentiation? How will you deliver the goods and services your customers want in a way that makes it easy for them to choose you over your competitors?  We consider the market you are operating in – is it growing, changing or retracting and what strategies can we put in place to ensure you remain sustainable in the long term. What is your value proposition? What do you need to do to achieve your business objectives? We consider disruptive theories and apply them to the markets you operate in.

A former colleague, Luke Williams shows some great examples of disruptive thinking in this clip.

The essence of strategic marketing is about focusing the business on attractive markets and building a sustainable and compelling value proposition.

We use a number of strategic marketing tools including:

  • A modified SWOT
  • Strategic characterisation matrix
  • Strategy canvas
  • Strategic profile
  • Customer benefit map
  • Customer segmentation
  • Barrier removal
  • Strategic growth activity

All resulting in a clear value proposition for your business and a clear and focused strategic marketing plan.

Corporate social responsibility

With extensive experience in designing and managing CSR programs – we can help your business develop a corporate social responsibility program in an area of your choice. We can then use our marketing expertise to leverage your work and help strengthen your brand. Want to know more? Give us a call

Marketing budgets

No point developing a wonderful marketing plan unless you have the money to implement it. We can work within your budget, maximising the return on every dollar spent. We excel at creative, often free ways to promote your business. Either way, whether you have $10,000 or $100,000 to spend, we can plan your spend to ensure maximum returns.

Marketing audits

We are experienced in reviewing your current marketing activity and collateral and recommending the solutions you need to achieve your goals. Be it cost savings, working smarter, implementing an online strategy or getting more for your marketing spend – we can deliver.

Marketing management

We can provide outsourced marketing services meaning you can focus on running your business without having to manage the marketing yourself or employ a dedicated marketing person. We can ensure you have the extra resource when YOU need it – acting as your own marketing manager. Whether it be for a few hours a week or a month – we offer you flexibility and expertise.