Strategic marketing plans
A clear strategic marketing plan is the cornerstone of any strategic business plan – ensuring you are offering the right value to the right market segments is critical to ensuring your product or service will succeed – the business plan should be driven by the strategic marketing plan.
We look at your business in depth and go further than just looking at your brand, target markets and marketing objectives – we determine how you can achieve a sustainable competitive advantage. How will you compete – on cost or differentiation? How will you deliver the goods and services your customers want in a way that makes it easy for them to choose you over your competitors? We consider the market you are operating in – is it growing, changing or retracting and what strategies can we put in place to ensure you remain sustainable in the long term. What is your value proposition? What do you need to do to achieve your business objectives? We consider disruptive theories and apply them to the markets you operate in.
A former colleague, Luke Williams shows some great examples of disruptive thinking in this clip.
The essence of strategic marketing is about focusing the business on attractive markets and building a sustainable and compelling value proposition.
We use a number of strategic marketing tools including:
- A modified SWOT
- Strategic characterisation matrix
- Strategy canvas
- Strategic profile
- Customer benefit map
- Customer segmentation
- Barrier removal
- Strategic growth activity
All resulting in a clear value proposition for your business and a clear and focused strategic marketing plan.